AKJ MARKETING
Marketing Professional
I’m Abby, a marketer and creator with a passion for building brands and connecting with people. I got my start in social media and sports marketing, creating strategies that engage and make an impact. I’m also a big advocate for mental health and believe in the power of creativity to inspire change.
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After years of working in branding and marketing, I’ve learned how to connect with audiences in meaningful ways. What’s next? Taking everything I’ve learned and using it to create something even bigger.
ABOUT
As a proud alumni and former Director of PR/Marketing for Pi Beta Phi, I’ve had the privilege of blending creativity and leadership to elevate our brand and engage with our community, a role that deepened my love for connecting with people and highlighted the power of authentic storytelling in building relationships. This passion has only grown through my professional journey, from crafting social media campaigns as an intern with Kentucky Sports Radio to helping brands find their voice at Fetch Agency, where I honed the ability to align strategic insights with bold ideas to create meaningful, resonant campaigns. What excites me most about marketing is its constant evolution—whether it’s exploring AI’s potential, diving into data analytics, or brainstorming innovative campaigns, I thrive on the challenge of staying ahead of the curve and making a lasting impact.
SKILLS & EXPERTISE
I excel in creative strategy, designing innovative campaigns that align with brand goals and captivate audiences. With expertise in social media marketing, I craft engaging content and manage platforms to drive growth and meaningful engagement. My leadership and collaboration skills have been honed through roles that required team management and fostering connections to deliver successful projects. I’m also adept at leveraging analytics to inform strategies and measure campaign success, ensuring data-driven decisions. A passionate storyteller, I develop authentic narratives that resonate with target audiences and leave a lasting impact.
PORTFOLIO
Director of Public Relations and Marketing: University of Kentucky Pi Beta Phi
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As the Director of PR/Marketing for Pi Beta Phi, I managed the chapter's public relations and marketing efforts, ensuring a strong and engaging presence across social media and other platforms. I led creative campaigns to showcase our values, events, and member accomplishments, while building partnerships with brands for impactful collaborations that align with our mission.
Kentucky Sports Radio Marketing Intern​
As a digital media intern for Kentucky Sports Radio, I create and curate engaging content to strengthen the brand's online presence. I manage social media platforms and contribute to real-time coverage of sports events, connecting with fans and driving engagement.
The FETCH Agency Marketing Intern
At The Fetch Agency, I assisted in developing and executing content strategies for various clients. Most recently, I worked on content plans for East Tennessee State University Athletics, where I create tailored campaigns to enhance brand visibility and engage with the university’s target audience across social media platforms. I focused on producing compelling and relevant content that resonates with students, faculty, and alumni to build a strong online community.
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EDUCATION
2021 - 2024
Bachelor of Business Administration in Marketing
University of Kentucky
Lexington, KY